MAY 11 APRIL 11 MARCH 11 FEBRUARY 11 JANUARY 11 NOV/DEC 10 OCTOBER 10 SEPTEMBER 10 AUGUST 10 JULY 10 JUNE 10 MAY 10 APRIL 10 MARCH 10 FEBRUARY 10 JANUARY 10 DECEMBER 09 NOVEMBER 09 OCTOBER 09 GETTING THE MARKET IN PERSPECTIVE When property entrepreneur John Jarvis decided to launch a new Company in the house building sector he knew RedMoran was the agency to choose. John had previously worked with RedMoran when he was Sales and Marketing Director at Elite Homes Group so knew the capability of the team and the results that would be delivered given RedMoran"s wide Client base and knowledge of the property sector. RedMoran Director Amanda Dagg takes up the story, "John has a successful property rental and sales business called The Home Supermarket. He wanted to set up a new business specifically focused on developers so we believed a new brand to sit alongside The Home Supermarket was the right way to go. This brand needed to talk to developers in a tone of voice they can relate to and offer a range of services including sales tactics, staff for sites and advice on marketing strategy. The result of our recommendations is The Property Perspective. The brand was launched at the New Homes" Forum in October and is already delivering results for brands both small and large including Stewart Milne, Bellway, Persimmon, Urban Regen, Ladson Construction and Charles Topham Group. RedMoran has produced a new website, complete stationery suite and a substantial brochure to work within the new strategy to promote the brand in 2010. www.thepropertyperspective.co.uk SONAR KEEPS TOP BRANDS ON TARGET The use of demographic modelling is becoming increasingly popular for today’s forward thinking brands and at RedMoran we have used our in-house expertise to develop our very own! SONAR is a demographic profiling model that is based on a wide variety of data sources including the UK Census. This easy to use tool is helping many leading brands to identify emerging markets, learn more about the markets they currently operate in and understand what their customers and prospects look like. Brands which have used SONAR with great results include Candis Magazine, Taylor Wimpey and Equifax plc.