Client// Shell Oil UK – Fuel Card Division.

Campaign// Launch of new euroShell Fuel card.

Profile// Global oil producer.

Service// Analysis of a 35,000 name database to establish the optimum strategy for the launch of the new euroShell Fuel card and evaluate the most effective method of customer acquisition communication.

Solution// Targeted communication using clear, simple messages to profiled companies. Incentivised competitions and on-site promotional support resulted in a 7% response rate.