Brand Development
Public Relations
Creative Design
Direct Marketing
Local Authority

Sonar - Demographic Profiling

Client// Allerdale Borough Council.

Council in a click.

Profile// Cumbrian Council with a high percentage of elderly residents spread throughout a wide geographical area.

Service// Devise and launch a campaign to encourage use of the Council’s website for Council Tax payments and problem reporting thereby saving money for reinvestment into recycling and regeneration programmes in the area.

Solution// Delivered within a tight budget a strong campaign using local press and bus advertising, information kits at local libraries, promotional material, public relations and TV slots ensured excellent exposure resulting in community cost saving. The campaign increased hits to the Council web site by 14% and was awarded the Best Council Website Campaign in Cumbria by SOCITM (The Society of Information Technology Management) as well as the CIPR (Chartered Institute of Public Relations) Silver Award for Best Use of Photography and Design.