Client// Sefton Borough Council.

Campaign// Householder recycling.

Profile// One of five Metropolitan Borough Councils in the Merseyside conurbation and one of the largest and most diverse Metropolitan Authorities in the country.

Service// A comprehensive communications campaign, devised under WRAP guidelines, focusing on the Alternating Weekly Collection strategy.

Solution// The development and creation of information packs, bin tags, calendars, outdoor posters and vehicle branding resulted in a 27% increase in recycling rates making the regional rate higher than Government targets. Requests for food caddies were 25% greater than anticipated and WRAP now use this campaign as a best practice case study.